Articles

eSAX - Ottawa's Must Attend Small Business Networking Event
Published on September 23 2017 by
Adam Viola
Marketing Manager
When an individual typically thinks of a networking event, it’s not always in a positive light. When it comes to social interaction, many people have the tendency to crawl into their shell. This behavior could be explained by having a fear of rejection or not knowing exactly who could be your best c...

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4 Tips For Better Content Marketing
Published on July 21 2017 by
Naveed Ahsan
Marketing Intern
If you are an entrepreneur of any kind, it’s likely that you have stumbled upon the phrase “content marketing is king.” Though it may be a cliche it is certainly true. Content marketing has successfully de-throned the once occupied print, television, radio or search engine marketing. To be truly suc...

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The Difference Between a Growth Mindset and a Fixed Mindset
Published on June 16 2017 by
Naveed Ahsan
Marketing Intern
We all have the ability to exceed our expectations but most of us come up short. This isn’t simply because the rare few possesses a certain amount of natural ability that the rest do not have. Studies have, in fact revealed, that the reason some fulfill their potential rather than others cannot be r...

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Top 5 Web Design Tips
Published on May 26 2017 by
Naveed Ahsan
Marketing Intern
Practically everyone knows how to build a website but not everyone knows how to design one. Having a professional website with beautiful design is critical in the time we live in. A professional website is much like a first impression you will leave for a potential employer. Here are a few ways to i...

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Why You Should Have a Side Hustle
Published on May 19 2017 by
Naveed Ahsan
Marketing Intern
We are living during an incredible time in history. Technology has become more accessible, making the world’s information available right at our fingertips. Yet finding a job is becoming more and more difficult and despite the increasing costs of college tuition, employers expect applicants to at le...

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Become One Step Closer to Being an Email Marketing Expert with These Email Marketing Tools
Published on May 3 2017 by
Adam Viola
Marketing Manager
Email marketing is a great way to reach an audience and is used by a business of all sizes. Whether it’s a small, medium or large scale business, applying email marketing strategies to increase customer engagement, advertising, and communication, creates a great deal of brand awareness and brand per...

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5 Ways to Expand Your Linkedin Audience
Published on April 29 2017 by
Naveed Ahsan
Marketing Intern
Linkedin just reached 500 million users which means that it is certainly one of the best places to reach your target audience. With the average income of a Linkedin member being $109,000 , you have the ability to access senior-level influencers and high-end professionals at your fingertips so it wou...

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Six Helpful Ways to Generate Qualified Sales Leads in 2017
Published on April 24 2017 by
Adam Viola
Marketing Manager
To successfully generate qualifying leads, you need to work with good customer acquisition strategies which require a detailed overview of the buyer’s persona. There are several factors that need to be considered for qualified lead generation. From the section below, you can learn about effective st...

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3 Ways to Grow Your Instagram Audience
Published on April 21 2017 by
Naveed Ahsan
Marketing Intern
Instagram is the perfect channel for businesses to utilize in order to develop a more personal relationship with their users, especially with a younger demographic. Roughly half of young adults (between ages 18-29) use Instagram and it has become one of the most popular social media channels and one...

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6 Trending Lead Generation Strategies of 2017
Published on April 18 2017 by
Adam Viola
Marketing Manager
Finding new and trending lead generation strategies is a necessary evil in order for companies to ensure their in pace with the ever-changing online marketing business environment. It plays a very significant role in increasing sales, especially in online marketing. With growing competition, it is o...

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