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Articles

Top 10 Tips to be a Great Leader
Published on May 31 2018 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
Behind every successful small business, there is a successful leader! Unhappy employees and an increasing employee turnover rate can be a recipe for disaster, especially in a start-up. A team's happiness, and ultimately their performance, is highly dependent on the relationship each team member has ...

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Start Your 2018 Year with the Funding That Your Business Needs!
Published on January 26 2018 by
Adam Viola
Marketing Manager
Funding your new venture can be frustrating and discouraging. Some sources of funding, such as self-funding involve little scrutiny while others, such as a bank loan, demand seemingly excessive scrutiny. There are a number of ways of approaching the funding situation. Here are 5 types of venture fun...

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5 Issues Affecting Accountants
Published on January 24 2018 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
With rapid technological changes in most industries, it isn’t surprising that change is also occurring in the staid and seemingly static world of accounting. So here, in no particular order are the five issues currently affecting Accounting firms: 1. Commodification Increased competition between acc...

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Top 5 Issues Facing Web Developers
Published on December 19 2017 by
Melanie White
Customer Success Specialist
Web development has gone through great change since it started a mere 20 years ago. HTML is now HTML5, there are cascading style sheets, bandwidth has grown exponentially, and file formats have come and gone. If nothing else, change is happening at an increased pace. Here are the top 5 issues facing...

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eSAX - Ottawa's Must Attend Small Business Networking Event
Published on September 23 2017 by
Adam Viola
Marketing Manager
When an individual typically thinks of a networking event, it’s not always in a positive light. When it comes to social interaction, many people have the tendency to crawl into their shell. This behavior could be explained by having a fear of rejection or not knowing exactly who could be your best c...

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4 Tips For Better Content Marketing
Published on July 21 2017 by
Naveed Ahsan
Marketing Intern
If you are an entrepreneur of any kind, it’s likely that you have stumbled upon the phrase “content marketing is king.” Though it may be a cliche it is certainly true. Content marketing has successfully de-throned the once occupied print, television, radio or search engine marketing. To be truly suc...

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The Difference Between a Growth Mindset and a Fixed Mindset
Published on June 16 2017 by
Naveed Ahsan
Marketing Intern
We all have the ability to exceed our expectations but most of us come up short. This isn’t simply because the rare few possesses a certain amount of natural ability that the rest do not have. Studies have, in fact revealed, that the reason some fulfill their potential rather than others cannot be r...

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Top 5 Web Design Tips
Published on May 26 2017 by
Naveed Ahsan
Marketing Intern
Practically everyone knows how to build a website but not everyone knows how to design one. Having a professional website with beautiful design is critical in the time we live in. A professional website is much like a first impression you will leave for a potential employer. Here are a few ways to i...

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Why You Should Have a Side Hustle
Published on May 19 2017 by
Naveed Ahsan
Marketing Intern
We are living during an incredible time in history. Technology has become more accessible, making the world’s information available right at our fingertips. Yet finding a job is becoming more and more difficult and despite the increasing costs of college tuition, employers expect applicants to at le...

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Become One Step Closer to Being an Email Marketing Expert with These Email Marketing Tools
Published on May 3 2017 by
Adam Viola
Marketing Manager
Email marketing is a great way to reach an audience and is used by a business of all sizes. Whether it’s a small, medium or large scale business, applying email marketing strategies to increase customer engagement, advertising, and communication, creates a great deal of brand awareness and brand per...

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