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Articles

5 Ways to Expand Your Linkedin Audience
Published on April 29 2017 by
Naveed Ahsan
Marketing Intern
Linkedin just reached 500 million users which means that it is certainly one of the best places to reach your target audience. With the average income of a Linkedin member being $109,000 , you have the ability to access senior-level influencers and high-end professionals at your fingertips so it wou...

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Six Helpful Ways to Generate Qualified Sales Leads in 2017
Published on April 24 2017 by
Adam Viola
Marketing Manager
To successfully generate qualifying leads, you need to work with good customer acquisition strategies which require a detailed overview of the buyer’s persona. There are several factors that need to be considered for qualified lead generation. From the section below, you can learn about effective st...

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3 Ways to Grow Your Instagram Audience
Published on April 21 2017 by
Naveed Ahsan
Marketing Intern
Instagram is the perfect channel for businesses to utilize in order to develop a more personal relationship with their users, especially with a younger demographic. Roughly half of young adults (between ages 18-29) use Instagram and it has become one of the most popular social media channels and one...

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6 Trending Lead Generation Strategies of 2017
Published on April 18 2017 by
Adam Viola
Marketing Manager
Finding new and trending lead generation strategies is a necessary evil in order for companies to ensure their in pace with the ever-changing online marketing business environment. It plays a very significant role in increasing sales, especially in online marketing. With growing competition, it is o...

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Why You Should Hire Freelancers
Published on April 11 2017 by
Naveed Ahsan
Marketing Intern
The usage of the term “freelancer” has become more and more common throughout the years. Now with the advent of the internet and increased global competition, delegating tasks to work ready talents have become much easier and appealing. Research has shown that currently, 34% of the American workforc...

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Importance of Link Building for a Website
Published on March 27 2017 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
It is not really news that Google utilizes links ( check out the benefits of link building here ) to quantify the level of authority of the web pages. If a particular web page gets backlinks from the other pages, Google's algorithm increases the relative importance and ranking of the page. What Is a...

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Create Content That People Want to Link to
Published on March 16 2017 by
Adam Viola
Marketing Manager
Search Engine Optimization (SEO) is one of the most important phases for the success of any online business. It drives visitors and customers directly to your website and to specific landing pages where your company can demonstrate its worth and captivate guests to repeat their visit. SEO scores and...

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Top 5 Benefits of Link-Building for SEO Ranking
Published on March 8 2017 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
Many businesses are obsessed with discovering new ways to perfect their Search Engine Optimization (SEO), but sometimes even the professionals can get caught in the rabbit hole and begin to overlook the sure way tactics that drive traffic to their website. It all begins within the fundamentals of on...

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4 Major SEO Trends for 2017
Published on January 9 2017 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
2017 has just kicked off, so it's time to start planning your Search Engine Optimization (SEO) and digital marketing strategies for the year! Since search engines keep evolving, planning SEO marketing strategies can be a difficult task. Even without knowing what the major changes to search engine al...

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Top 5 issues facing designers today
Published on November 22 2016 by
Chris Lawson
Marketing & Design Advisor
January 24, 1984—the day Apple released the Macintosh and heralded a new era in the graphic design and printing industries. New words entered the public domain such as desktop publishing, font, and dots per inch (dpi). New capabilities were provided to designers that seemed unimaginable a mere coupl...

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