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Articles

The Importance of Content Marketing
Published on May 25 2016 by
Adam Viola
Marketing Manager
What is Content Marketing

Content marketing is a marketing technique that focuses on creating, distributing and sharing valuable and relevant information-content. This content should clearly identify with your niche market. The sole purpose is not only to attract and acquire continuous tr...

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Junior Achievement - Building the next generation of entrepreneurs
Published on April 22 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
Junior Achievement (JA) is part of the solution to bridging Canada’s talent and leadership gap. With your support, they inspire youth to explore career possibilities, help them manage finances, start a company and realize their potential. Your participation is what makes life achievements possible f...

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Amazing personal branding & public speaking opportunity!!!
Published on April 20 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
I've got an AWESOME thing to SHARE! ...it has something to do with 3 TEDxTalks and 300 speaking engagements! So please read... Especially, if you are an entrepreneur or business professional AND… you feel deep inside that public speaking is what you need to up your leadership and communication for g...

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Inspiring short video: "If you've never failed, you've never lived"
Published on April 12 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
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Fortune.com: The power of the business matchmaker
Published on April 10 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
Business matchmaking platforms are extremely powerful tools. As written in this article by Fortune , " Matchmaker platforms in the startup world also have the opportunity to connect entrepreneurs with other entrepreneurs (regardless of their location) who are interested in forming new ventures, or w...

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How to test your GOLDEN idea before jumping in!
Published on April 8 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
You've been dreaming about starting your own business for weeks, months or even years. You are excited and think you are ready to start! Ask any new business owner about their product or service and they will most likely tell you it is the greatest thing since sliced bread. However, having a certain...

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Who cares about being GREENER...
Published on April 1 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
As I sit in the office pouring over reports and making projections, I am always extremely focused on our numbers, the growth of our business, and how we can accelerate that growth. As much as I hate to admit it, the last thing on my mind most of the time is “how can we reduce our carbon footprint to...

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Is the sharing economy saving Greece?
Published on March 29 2016 by
Frederic Voyer PMP, CPA, CCP
CEO of Swaaap.com
There’s a liquidity crisis in Greece right now and the Greeks have turned bartering into one of the solutions. Accountants are routinely getting matched up with web developers and trading their expertise. Many marketing experts are getting introduced to renovators to fix their homes. The country is ...

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Creativity VS Imagination - Who's the winner?
Published on March 25 2016 by
Gabriel Nagy
Musician
Those of us who have embarked on this journey of entrepreneurship can often get bogged down in the day to day details of running our businesses. Often times we get caught up in the logistics of implementation, leaving two important aspects of success behind: creativity & imagination. Regardless ...

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